The importance of Merchandising!

We have teamed up with Esther Power of Black Feather Styling to bring to you the importance of merchandising for your business.

Visual image is very important to any retail environment:

- Transforms a browser into a potential buyer

- Gives a good visual impression of the inside of shop

- Showcases products

- Make a statement with products and props

Merchandising Inside:

- increases sales through carefully styled mannequins and displays

- which leads to "add-on sales" - i.e. style a mannequin in a jacket, gloves, hat and handbag - someone may love the jacket - see the whole outfit together and therefore purchases each item.

- Gives you the chance to showcase products which customers wouldn't necessarily put together - you have to remember a lot of people are not very good at visualising and imagining - you really have to spell it out to your customers

 - Remember to have your merchandise laid out clearly - do not mismatch your party wear with casual. If somebody is looking for a casual black pair of trousers - why would thy look between the glitz and glamour of party season?

 - Keep items in a colour - coordinated way (ish) - well as much as you can!



Window Dressers do not have to cost the earth. They add the "professionalism" which you carry throughout your shop being brought into your windows to the forefront of your business. If you really have a good window dresser you will find increase in sales straight away - many products sell out when we showcase them within a window display  all thanks to Esther Power!!

Wedding gown trends 2010

Wedding Gowns on trend in 2010


I see many brides entering our boutique with two similar style gowns featuring again and again. The first style popular in 2010 is the Katie Price-Cinderella style gown. Here are two examples of this, one being slightly fuller than the other, still giving brides a choice without being too over the top.

The first gown named Cinderella features a gorgeous sweetheart bodice with diamante jewelled detail featuring heavily until this breaks down onto the tulle layered skirt. This is perfect for those looking to emphasize their small waist and really show their curves. The second gown called Elle features a big trend this year – floral design. Many tiny flowers are aligned across the top half of the bodice with tiny diamante crystals to still show the sparkle in the design. The ruche effect across the bodice leading to a ribbon waist line, gives fuller girls the confidence to wear this gown and compliment their shape. The tulle layered skirt begins higher upon the hips compared to Cinderella.

A second popular trend this season is the slinky-fish-tail design, perfect for brides-to-be with smaller, curvier frames. Here are two examples of this design

First gown named Sophie in silky satin material drapes flawlessly around silhouette figure with tie-up design at back of dress. Gown drapes to floor with cathedral length train following into a “puff ball” bubble hemline. A popular style of hemline this year, not a great fan with seamstresses, but none the less a big hit with our brides to be. Second gown Daisy in taffeta makes this gown feel somewhat lighter – perfect for the hot summer weddings. The ruche details carries fluidly through this gown giving a fan design to the mermaid style train. Floral design appearing again onto this gown features small segments of sparkle creating a fairytale design.

Same is not always best option!

I have found a few brides trying to find the best suitable options for bridesmaid dresses. The same problems keep occuring " One bridesmaid is quite heavy busted, but then my other bridesmaid is quite short, and my maid of honour is tall and a size 8". On a lot of occasions, one style of dress will not suit each bridesmaid, and this is where brides struggle. A solution? How about having each bridesmaid in exactly the same colour, but different styles of dresses. This will not only complement your best friends but also look fab in your wedding pics! If one bridesmaid is heavy busted - why not try a one-shouldered design, or a design which has thicker strapes as part of. A bridesmaid whom is quite short - I wouldn't advise for them to have a 3/4 length dress as this will highlight their height. Really try and go with body shapes - if they are quite curvy, perhaps a lace up design which will pull in their waist to highlight their fabulous curves.

Having something different on your wedding day makes the day that little more "perfect". Not everybody likes matching everything - this can sometimes look too much, so instead try mixing things up slightly!

news and events

Your Wedding Dress are constantly updating our news and events page with new and exciting shows being held all over scotland. Visit our website for more information on our fabulous wedding planning service and our exquisite bridal gowns.

http://www.yourweddingconsultant.net/

Wedding Fashion

As I look through the past trends for bridesmaid gowns, I can't believe how much the trends change year on year. There is a lot of bold bright colours with bridesmaid gowns this year...perhaps to warm us up over the past few months of freezing temperatures!! Purple is set to stay, making a huge impact last year on fashion. Here you can view a collection of occasion wear gowns I currently have showcasing within my new boutique, which can be worn for many occasions.

With Bridal Gowns, the lace up corset is making a huge return this year, more so than the zip up bodice. I think having your gown with a lace up bodice is fantastic, especially if you are worrying about your weight. You can really pull in if you have lost any weight prior to the wedding day, which most of us do due to nerves and worry!!

Tule is used a lot in 2010 and very detailed with a lot of crystal and pearls added in which just gives the WOW factor. Adding the perfect veil with matching drop crystals will really set off the detail in your gown - you will look a million dollars - and so you should on your special day!

Make an appointment at Your Wedding Dress today to view our fantastic collection of gowns, tiaras and veils.